3 Best B2B Lead Generation Tactics to Leverage in 2021

If there is one thought that might be predominantly residing in every marketers mind is how does one make the coming year better than 2020 in terms of leads and business.

If you have survived, you now need to thrive; if you have managed; you now need to speed up; if you have managed to stay afloat, you now need to grow; that’s what most of 2021 may possibly look like.

Most marketers would now want to focus more on growth oriented 2021 with new strategies and new lead generation techniques.

Here is just what you need; lead generation techniques that might bring new lease of life to your business this year and the next!

Interactive content:

This one should undoubtedly be on the top of the list. There hasn’t been a more trending trend than personalization especially in the year 2020. There’s no doubt that this highly successful trend will continue to mesmerize marketers as well as customers for a long time to come! However; many marketers are looking forward to taking this to the next level by engaging the audiences into a conversation by creating interactive content.

Interactive content takes you one step ahead than just blog content; it means creating content that is highly engaging in the sense that people want to talk to you! Some of the best forms of interactive content would be e-books, reports, quizzes, polls info graphics etc.

Knowledge take-away:

2020 and the Pandemic has clearly been a time that allowed people to slow down a bit but with the advantage of having more time on hands to learn something new. This is time the audience has realized that it is knowledge, new information and skills that are going to help them propel in the forward direction as no one wants to be left behind. This trend is sure to catch up in the year 2021; as there will be more content going out there that is rich in knowledge, statistics, informative data that will give a competitive edge to business owners.

Also, consumers are now looking forward to consuming informative data that can help them to do more research before arriving at a buying decision. Knowledgeable take-away also creates more credibility when it comes to establishing brand trust and reliability.

Knowing the customer:

This year has reiterated the fact once again that knowing your customer well is the doorway to more business! It’s not that marketers didn’t know this before; it’s just that it’s now become a central theme of b2b sales and marketing. So if you want to know your customer really well; the solution is intent data!

A lot has been written and read about intent data but it is not a trending topic for nothing. It is one of the most vital aspects of b2b lead generation today. It is intent data that can help companies understand their customers well. One can purchase intent data from a third party source which can be a very fruitful investment. Deploying tools that enable to capture the digital footprints of your customers can help companies not only stay in the eye-line of the customers but also be able to connect with them at the right time.

Conclusion:

There are many more trends that will continue to be in vogue by the end of 2020 and will continue to be in vogue in the year 2021.

2020 has been an instrumental year for people to rethink their existing strategies, fine- tune some of them; and give a complete face-lift too if required; all in a bid to thrive and grow!