3 Helpful Lead Generation Techniques for Technology Companies

There is a lot of competition in the tech market and therefore there is a need for more competent lead gen techniques to be deployed by companies to get more good leads.

Lead gen for technology companies needs to be strategized differently. Amid a flurry of competitors, it is getting challenging for technology companies to find the right leads that convert. This affects the sales and ROI.

There are certain techniques that can attract, delight and engage customers who are serious about buying technology services or products.

Influencer marketing

Influencer marketing has been in vogue for quite some time and it looks like it is here to stay. Collaborating with influencers can be a great way to create brand awareness and educate people about your product or services. It gives the following benefits-

• Create brand awareness
• Create more trustworthy brand image
• Widen your reach
• Create more target audiences
• Attract more customers
• Attract more leads and easily be able to convert those leads

This is undoubtedly one of the best techniques of lead generation and it has a lasting impact on the audience. Influencer marketing entails collaborating with an influencer through social media marketing, podcasts, videos and more.

The influencer talks or writes about your product or service and gives several insights that are helpful in generating a buzz about your products or services.

Since influencers are already well established in the industry or in the chosen market, they have plenty of followers and people rely on their advice, insights or promotions.

Influencer marketing can help you to reach more people, create more target audiences and also attract more leads.

 

Thought leadership content-

Just like influencer marketing, thought leadership is highly effective, especially when it comes to technology companies getting the leads.

It helps to establish the trust factor amid your target audience. Another advantage is that people come to read the valuable content that you put out through the thought leadership articles, podcasts, videos, YouTube videos etc.

In fact, thought leadership content can help you to attract some loyal prospects who would like to know more about your company and the services too.

Combining thought leadership with influencer marketing can create wider reach and establish the trust factor needed for people to actually engage with companies.

The leads you get by this method will most likely be all good leads that can be converted easily.

Technology clients are often looking for some solid solutions through reliable partners. Thought leadership can give them the confidence in the leadership, team and the solution provided too.

Surveys-

One of the ways to get to know the customers is to interact with them. Webinars is one direct way to start a conversation with the customers. But surveys are an indirect way to stay in touch with the prospect and also get to know them better.

You can ask some questions as follows-

• What do you prefer in the product or service
• Which of your business challenges were solved by our service
• Would you recommend our product to other customers
• How would you rate the overall customer experience
• How would you rate us as a product or service provider

The answers to such questions usually will tell a tale and give you plenty of insights about the customer preference and also where it is that you need to improvise in terms of the product or service.

Conclusion-

It’s also best to work with lead gen experts and outsource your lead gen activities to such experts. You can save a lot of time, efforts and resources too and all of that you can divert into your business.

Lead gen for technology companies can be smooth and less challenging if you use the right techniques and put in efforts to understand the end customer and also the changing market landscape.