3 Marketing Skills that Can Prepare You for a Great Future in B2B

The future ahead of 2020 is mostly going to be about how differently you do things. That sales pitch, that marketing conversation that you had planned some time ago now needs to be modified as per the market climate and customer expectations. It’s not just the new tech tools that need to be adopted today, in fact, a new set of sales and marketing skills that are aligned with the changing trends and business goals are going to be a crucial part of every plan. Certain marketing skills can change the way you do business and can change the outcome of your business too.

Let us find out 3 key marketing skills that can prepare you to have a promising future in b2b.

Knowledge:

The recent times have seen new trends and even some words being coined frequently by marketers. Words such as thought leadership or influencer marketing have almost become a part of the sales and marketing lingo these days and are being liberally used to even create attention and to make an impact. The fact is that these things are yet to be fully understood or explored by many people.

Being a thought leader is important in today’s digital world! In order to stand out in the crowd, to create an impact and to attract and delight customers, a deep know-how of your subject of expertise is a must. People are looking for someone who can shed light on critical information or bring out facts and insights that add to their knowledge. Prospects today judge service providers not just based on the quality of services that they provide but also based on how much knowledge they have. Knowledge sharing or thought leadership has therefore become one of the crucial marketing skills that can make you more relevant and also elevate sales.

Strategy:

Another frequently used word is strategy or strategic planning. So why is strategy so important? Strategy is not just a basic plan, it’s actually a product of deep research, understanding of the customer and even the competitors and what can work best in the market today for a particular brand.

Several factors in research are taken care of such as analysis of the preferences of the prospect by following the prospect on social media and creating buyer personas, customizing them as and when necessary and ultimately planning what to offer each prospect, because each prospect is unique and each organization has unique needs. With constantly evolving marketing landscape it’s important to have a plan that is agile and dynamic; one that can accommodate changing technology, tools and customer preferences. Marketing strategies that are comprehensive in nature and are all inclusive can bring in great results.

Story:

There’s no doubt that content and content assets play a great role in attracting, delighting and engaging customers. Great content and content marketing are enablers of sales and can attract good leads. In fact, it plays a very critical role in lead nurturing. Story telling is a skill that needs to be mastered to generate that impact with content. It is both, an art and science and marketers today need to be good storytellers in order to garner attention.

Storytelling can be one of the most influential marketing techniques that can get you some good leads. Have a great story to tell and then tell it in the most unique manner to bring in good sales.

Conclusion:

Lessons from 2020 can help leverage sales and marketing in 2021. Having a great story, sharing knowledge and having a good strategy can help marketers get good leads and make more sales happen.