3 Scalable Lead Generation Strategies To Accelerate Business Growth in 2021

Lead generation is critical to the growth of b2b business.

You can achieve it by getting to know your prospects better and nurturing the leads. Lead generation should also be focused on building relationships for long term benefits.

Here are some simple yet effective lead generation strategies that you can implement easily to convert those leads.

Understanding lead generation-

Lead generation is a lifeline of b2b sales, and it won’t be so challenging if you adopt a strategic approach. For starters, be very clear of your own business goals and then decide how you can align your lead generation goals with your business goals.

Lead generation can be divided into different parts that involve several stages and processes.

Attracting Leads-

It all starts by attracting the desired lead that can bring business to you. However, this cannot be achieved without proper brand positioning. Prospects need to see you and see you as a trustworthy partner who has the capability of bringing the best business to them.

By strengthening ways to create brand positioning and brand recall, you can attract a lot of leads.

Your website for instance can act as one of your most important lead generation magnets. Create a sensible design and put in some meaningful content that can attract leads. But most importantly don’t forget to put the right CTA (Call-to-Action) in the right place on your website.

Nurturing Leads-

One of the critical stages of lead generation is nurturing leads. This is not only for converting leads, but to also build trust, transparency and relationships for the future.

Leads are humans at the end of the day! Personalized communication with empathy is what they remember the most.

So nurturing should involve content assets that can be used to nurture the leads. Communication through e-mailers with relevant content assets, follow up e-mailers etc. is necessary.

Other than the above, there are other stages of lead generation such as lead scoring, lead qualification and lead segmentation. All stages contribute to lead generation by ways of attracting, delighting and engaging leads.

So here are some simple techniques to capture leads and convert them.

Know the target audience-

Your leads come from the target audience. So the first successful step towards generating quality leads is to define your target audience. Get to know your audience better so that you can nurture them better. You can only sell to those whom you know and who knows you. More so, you can nurture them better if you know their likes, dislikes, preferences etc.

Generate powerful content-

One of the most important things to do in today’s b2b market is to create incredible content. The content should be aligned with the needs and the requirements of the customer. It should give him the insights, knowledge and information that he is looking for.

Great content can create more opportunities for lead generation. It can help you to establish trust and reliability amid your target audience.

Collaborate with sales and marketing teams-

Both marketing and sales are critical for b2b success. But for both to bring in their strengths the teams need to be on the same page.

Both sales and marketing teams need to be aligned with the goals and need to be aware of the expected results. Also, both need to agree on things and most importantly collaborate for better results.

Conclusion-

Lead generation can be made interesting if you combine certain old school and some new age techniques. One needs to understand the changing needs of the audience and strategize new things for creating more opportunities and for capturing leads and converting them.