5 B2B Lead Generation Techniques Worth Trying

When it comes to b2b lead generation; there are several techniques that one can deploy to get best results. With changing market landscape and evolving b2b customers; there is also a need for new techniques to be adopted in b2b sales and marketing industry.

The competition is tough encouraging companies create better and innovative techniques to generate leads.

Let us see 5 of these innovative techniques that can get organizations more leads!

Leverage thought leadership:

One of the products of today’s innovative marketing techniques is influencer marketing or thought leadership marketing. This technique is a win-win strategy for both, the company who is adopting this technique and also for he influencer party.

Through thought leadership content or influencer marketing technique, you can provide value to your customers. With a solid advice or insights through a thought leader interview; you create credibility in the market for your brand and also come across as a credible resource with authentic content for your audiences.

Gated content to interest prospects:

B2B domain is all for authentic and insightful information, data or content. Compiling best practices into an e-book, whitepaper, reports, research insights and providing it with a request to subscribe or a form-fill can work as one of the best techniques for generating leads. Those who fill up the form or subscribe are mostly interested prospects who want to know more about your services and solutions. This way, gated content is an opportunity for marketers to identify the good leads to a certain extent.

Show how you solved problems:

Transparency resonates very well with the b2b customers; with any industry for that matter! The more you come out into the open with true use-cases that showcase your skills first-hand, especially those that talk about how you solved an industry challenge or problem with your solution; the more you will be trusted by your customers.

Case studies are a good example of this technique of generating good leads. When you show people how you tackled the problems and turned it into an opportunity; people will almost always show interest in investing in you.

Free trial to get you started:

One of the most workable techniques in attracting prospects is to offer them something free or with a discounted price. Discounted or free membership for a certain period of time or some exciting give-away-offers can make the customers come knocking on your doors. It’s a good pull marketing technique and works best in attracting first time prospects. This can get you started off, getting some good leads.

Webinars for face to face interaction:

Webinars are a great way to entice the customers and it’s a great way for a knowledge- give-away. B2B leaders can participate in webinars and share some tips and tricks and some happening trends that work best in the industry. The audiences would mostly be people who are looking for solutions and they will be interested in buying your services to augment their business.

Conclusion:

There are several other ways too through which one can get leads; such as personalized messaging, customized emails, newsletters etc. but the best ones will only work if they are aligned with your business goals. Generating leads for b2b can become easy if marketers adopt agile strategies and create equally agile solutions for their customers.