2022-07-01
B2B Market Optimization Using Buyer Intent
Intent has become the best solution for B2B lead and demand generation challenges. It helps marketers to enhance lead conversions and it provides predictive intelligence to marketers so that they can build their sales and marketing strategy based on their targe ICP
Let us see how one can leverage intent data for prospecting---
- Identify the lowest hanging fruit
- Allows focus for SQLs and MQLs
- Hyper Personalized Messaging
- Lead Nurturing
Optimizing Intent Data
Intent data can provide focused targeting into your accounts. It can reveal data that can help you to decide which target prospects are more likely to convert, what their buyer personas are and how to create customized communication with them.
ABM helps marketers to enhance conversions. These high level accounts need a focused approach and exclusive resources to nurture these leads. First party and or Third Party intent data allows you to find the right buyers at the right time.
It can be a great tool when it comes to hyper-personalization of communication and messaging. You can optimize intent data by using it for creating personalized e-mailers at various stages of the buyer’s journey. In any typical B2B set-up there are several decisions-makers at each stage of the buying journey and every stage needs to have different types of content. Intent data can help you to create customized messaging and content for each stage of the funnel.
Intent signals can reveal a lot about a single prospect or accounts too. It can reveal patterns, inclinations to buy and a lot about the buying behaviors of prospects. Interpreting this information is critical and it can reveal valuable insights that can help you to shorten the sales cycle, but most importantly, drive more revenue.
Conclusion
Intent data is gaining popularity in the B2B market and vendors are getting a lot of benefits from it. Intent signals provide predictive analytics to marketers that no ordinary data can provide. Making the most out of this tool can help marketers to not only reduce challenges, but also streamline lead generation and demand generation for best results.