Beat the COVID-19-Business Challenges by Doing Demand Generation Differently

Even if we assume that the business challenges around the present Covid-19 Pandemic aren’t going to change anytime soon, we can always mould the existing strategies to find a solution. In the B2B sales and marketing realm, demand generation if done differently can bring your business back to life and solve some of the challenges for you.

This could be the time for you to re-learn or re-strategize your B2B sales and marketing goals. Doing B2B demand generation differently could even help you change the way you are doing business today.

Restart your demand generation engine in these challenging times. Let us see how B2B demand generation when done differently can create effective results.

Serve your real customers first:

A prospect becomes a real customer only after he brings business or converts. This is especially true in challenging times when convincing any customer to buy your services has become a challenge in itself. So this is the time to prioritize your customers who are most likely to convert as against those may or may not engage at this time.

Serving the most loyal and consistent customers would be the wisest thing to do to keep your business from getting adversely affected. Instead of trying your luck with new customers you will almost always get a better response from the customers you already know and have built a reputation and are easy to nurture.

Intent is your answer:

In unpredictable times it is quite difficult to gauge who’s going to buy your service. This is where you can truly rely on data. B2B Intent data can be more powerful today where you can gain some clear understanding of your customer’s buying intentions and inclinations.

Intent data can help you predict the buyers’ journey and can thus help you to re-strategize your service offerings. Intent data can give you a sneak-peak of whose buying what and when.

Reconfigure your messaging:

B2B Demand generation is all about not rushing in and aligning your service offerings to the needs of the customers. This is the time to go back to the drawing board and reconfigure your messaging. One needs to tone down the messaging and bring more empathy and care while reaching out to customers. This isn’t the time for aggressive marketing, instead reach out and show you care and that you don’t always mean only business. Configure your messing around these sentiments for effective responses from your prospects.

Conclusion:

Agile solutions never fail to make an impact. You can always find a way around a problem if you are willing to experiment and bring innovation in your services. Create strategies that are aligned not only with your customers’ needs but also with the given situation.