Best Methods to Empower Your Sales Funnel With More Leads

Owing to a rough market in 2020 and adjusting to a lot of changes back then, b2b vendors have been witnessing low sales recovery for quite some time.

When things have just begun to pick up, there can’t be a better time than now to actually innovate, experiment and try out new ways to empower the sales funnel with more leads.

This blog discusses some of the best ways in which you can achieve impeccable sales results in 2021.

A lot of sales success depends on marketing done right. Do you agree? In fact, it’s the best way to start getting those qualified leads into the sales funnels.

MQLs are important but more important are the insights that you have about b2b marketing.

How well-versed you are with the current trends, what are your competitors up to, what do the metrics say, and some such factors can impact the results.

There are several techniques to empower the sales funnel. However let us look at some unique factors here.

 

Make it happen with Marketing-

Marketing is the key to begin that first conversation, to get to know that potential customer well and to engage with him further. Undoubtedly strategy plays a big role in getting more leads. But marketing is the real barometer that can tell how well your sales are going to be!

Creating an all new strategy for those leads that didn’t convert back then in 2020 could be a great way to start off with. Just because they didn’t convert in the past, doesn’t mean they would not convert this time. Creating customized strategy for all those who didn’t convert can probably pave ways for new customers.

Though there was tremendous pressure on customers and markets in 2020, this year customers are ready to buy, signaling renewal and recovery. Today, business is picking up and customers are willing to invest.

Retargeting can bring more leads into the sales funnel if you reconfigure your marketing strategy around leads that did not convert in the past.

 

 

Put recommendations to use-

The biggest advantage of the digitized world and social media today is the power of recommendations and customer stories. Nothing encourages the prospect more than a referral or a positive customer story. These stories or referrals facilitate trust to manifest amid prospects even before they make their buying decision.

 Referral marketing is a stream in itself that works wonders. Let the customer stories, testimonials speak for your work.

Recommendations can probably be one of the best lead magnets. This is also like putting your years of success to use to actually bring more business.

Referrals create strong brand persona and an image of trustworthiness and reliability. This instills confidence in the prospect to pursue business with you.

Ask for referrals if you don’t have them with you. Happy customers will almost always be ready to give a recommendation or a story that will resonate well with the new customers.

In a nutshell-

• Don’t hesitate to contact the unconverted leads
• Be sure to reconfigure your strategy while remarketing
• Remarket and retarget
• Get recommendations in and referrals for building trust
• Adopt insightful marketing and be vigilant of current market trends
• Create insightful content for the new customers and for the unconverted leads from the past
• Keep communication between sales and marketing teams open and smooth

 

Conclusion-

Sales funnel can only overflow with good leads when they come from a place of insightful and proactive marketing. Everything leads to results and ROI and to achieve that objective it’s a must to try new things, remarket and not be afraid to experiment.