How to Achieve Precise Targeting with Intent Data

Personalization is the need of the time. Companies need to reach out to prospects with a customer-centric approach and with strategies that are built on personalization. To achieve this, B2B marketers can use and optimize Intent Data and get the desired results.

Many companies are already adopting Intent Data, however, implementation of Intent Data requires quite a bit of an expertise and finesse.

This blog talks about how Intent Data can be useful to B2B marketers in various ways but most importantly in achieving precise prospect targeting for desired results.

Understanding Intent Data-

By now, we all know what Intent Data is and what it can do for B2B Sales and Marketing. Intent Data provides information about a prospect and his buying intentions whether it is for a product or a service.

Intent Data creates intent signals by mapping and analyzing the digital footprints of the prospect, their social media activity, their purchase history, content downloads if any and much more. Intent Data provides predictive intelligence for B2B marketers to create strategies and offers that can attract the customer.

It can also help in generating demand and can enhance brand awareness. But most importantly it helps to target leads in a precise manner so that you capture only those leads that are most likely to buy from you.

Identifying different types of leads-

One of the most important things that Intent Data can help in achieving is to identify good leads; low intent leads and leads that need more nurturing.

High Value Leads-

Good leads or what are also called as hot prospects or high value leads are leads that have shown keen interest in your services. These are the types of prospects that need immediate attention and action to convert them into business. Most likely these leads may have filled the form or downloaded the content asset and may have provided their contact information. However, even before they download the content asset, Intent Data helps track their activity and predicts their buying inclination.

Low Intent Leads-

Intent Data helps target good leads that can easily convert into Sales, and it also helps identify low intent leads that may or may not be interested in buying from you right away.

Leads that need nurturing-

Intent Data provides insights that help marketers to identify which leads need more nurturing. This way, even if some leads do not show much interest initially can actually be nurtured so that they take more interest in your services and eventually are driven to buy from you.

Conclusion-

Intent Data is a great tool for precise lead targeting so that marketers can shorten their sales cycle and convert the leads quickly into Sales. This can help save a lot of time, efforts and money while increasing the ROI.