How to be the marketing strategy ninja you need to be in 2021

B2B market has evolved over the years and today, customers are more aware of what they want and where to look for it. B2B marketers need to constantly keep up with these changes and stay updated about the latest in the market.

In spite of a lot of efforts and after adopting different techniques, most b2b marketers still find sales to be challenging. If your sales deals aren’t closing as expected may be you need to take a look at your marketing strategies once again.

This blog talks about simple marketing strategies that can make you a marketing ninja.

Be a story teller-

One of the most important factors of being a marketing ninja is to be an excellent story teller. Telling a relevant and engaging business story is a non-negotiable skill in today’s market. If you want to not just survive but thrive in the b2b market, you got to be a good story teller.

But before you start building your story, one needs to identify the right audience, because if your story is not relevant to the target audience, it will not resonate with them.

So once you decide the target audience for your business, you can start building a powerful story. Make sure you include interesting twists that will engage the audience enough for them to buy from you. However, do not go away from facts and tell the truth to build trust and transparency. But most of all, tell a story that is unique and relevant.

Stay consistent-

Consistency is critical to maintaining your brand image and to create the necessary brand recall. Consistency in storytelling, consistency in messaging across all the channels is essential for building that brand image for customers.

You can make them familiar with your services and products through consistent messaging. Make sure you keep the tone, language and other aspects of content uniform. This will help them recognize your brand in a crowded market.

You can create different content assets for each of the platforms, but you must have an overarching and a holistic strategy for all the touch points and make sure you create a consistent brand image for better business results.

Make it less about selling-

People do not want to hear about your sales stories; they want to know how you can solve their business challenges. It boils down to how you want to project your brand voice - as a seller or as a problem solver. This will make a huge difference in how your prospects will perceive you.

Prospects want to approach marketers who don’t talk about selling. They want to work with those who are ready to put in efforts to get to know them and offer solutions that address their business challenges and pain points.

Conclusion-

For being a marketing strategy ninja you don’t have to spend millions of dollars or even have the greatest minds working on perfect strategies. When it comes to b2b sales and marketing, there is no one-size-fits-all strategy. So if you look closer, some of the best strategies lie in innovating thinking and also in leveraging what you already have!