How To Enhance ABM Efforts With Content Syndication

Most B2B marketers face challenges in building long-lasting connections with value-driven accounts. To make it less challenging, marketers should consider enhancing account-based marketing (ABM) efforts with the help of content syndication.

Content syndication focuses on optimizing and distributing high value content to reach a larger audience. Using content syndication in ABM is an effective way to identify potential and high-value clients. Let’s find out more about it.

Significance of ABM and Content Syndication in B2B

B2B marketers use Content syndication to distribute pre-published content on third-party websites. It is possible through blog posts, whitepapers, podcasts, case studies, and infographics.

Here is the significance of content syndication for b2b marketing:

• Use third-party resources to reach out to a new audience
• Build better brand value in the eyes of the customers

Alongside content syndication, marketers use ABM strategy to drive b2b sales. It helps identify high-value accounts that can target a set of potential customers. Here is the significance of ABM in B2B:

• Establish personalized communications with customers

• Structure marketing efforts to maximize the use of available resources
• Achieve higher ROI (Return on Investment)
• Better alignment of b2b sales and marketing strategies

Now that you know the significance of ABM and content syndication in B2B, let’s discuss the relationship between these two tactics.

Why should you use Content syndication in ABM?

The main purpose of combining ABM and Content Syndication is to generate quality leads. Content syndication helps create better brand awareness and adds credibility with high-quality backlinks. Combining with ABM simply helps B2B marketers to drive more organic traffic to the website. Here are the main reasons to use syndication of content with ABM.

Effective lead nurturing:

Lead nurturing helps build meaningful and supportive relationships with prospective customers. With ABM, content syndication, b2b lead generation and lead nurturing become easier. It’s easier to chalk out the buyer personas and marketers can then provide with relevant content to customers. They can then create engaging prospects effectively.

Enhancing lead quality:

Effective lead nurturing helps enhance lead quality. As marketers start sharing targeted content with targeted audience, the right leads align with b2b sales and the focused approach of account-based marketing makes it easier to convert those leads.

Increase content relevance:

Once marketers gather quality leads with ABM, they can focus on reusing existing content to increase content relevance- for example, creating engaging email marketing campaigns, creating social media posts, blog posts, etc. As a result, the viewer finds the content engaging and readable.

The biggest benefit of using content syndication in ABM is that B2B marketers can use narrower audience targeting options. Without distributing content all over the internet, businesses can wait for target buyers and share personalized content with them.

The Wrap

Now you know the use of content syndication in ABM, it’s time to choose the right B2B partner that can help you connect with qualified leads. So no need to go through the trouble of finding quality leads. Instead, directly position the service offerings to the list of interested buyers. Nurture existing leads at each stage of the B2B sales funnel and drive end-to-end conversions while sky-rocketing your revenue.