How to Get the Best Out of your Data for More Lead Conversions

Data is the fuel for lead generation today. Without data it is almost impossible to create sustainable strategies and implement those strategies for success. Right data will show you the direction and the right fit prospects for your lead generation and demand generation campaigns. But in today’s competitive world, it is not enough to have just the right data as one must also know how to use it and get the best out of it.

This blog talks about how to optimize and unleash the potential of your data and get the best out of it in terms of lead generation and conversion.

Structuring data:

When a lot of data is being thrown your way, it can get overwhelming at first as to how to steer clear of the unwanted data. Because only when you steer clear of the unwanted data, can you have the right data at your fingertips! Structuring data can help you to achieve this and you can then choose only that data which fits your business type and the one that aligns with your business goals.

You can structure data by transforming it in specific formats, such as infographics, charts, graphs etc. You can form groups of data as per the type and use and simplify data segregation to make it easy. This can also save a lot of time of your sales and marketing teams and it can help various functions to know the type of data and also how to access and utilize it as and when needed.

Strategize the use of data:

Strategy plays an important role in various different things, whether it is lead generation, demand generation, email marketing or even in data. Lack of strategic use of data can cost a lot to the organization.

Putting data into context and using relevant data to align it with other marketing activities is pivotal to the success of business. You must align your data and make sure it is used perfectly and differently for different activities such as ABM, email marketing, content syndication and others.

Without a solid plan for your data it will be challenging for you to make use of the right data at the right time and just when you need it!

Hence structuring and strategizing data or having the right data plan is instrumental in lead generation and conversion in the b2b domain.

Different data for different stages of sales-

Each stage in sales is different and the funnel comprises of various different stages. This is where knowledge of the right data comes into picture. You must know how to identify and segregate data as per the stage of sales funnel and also transform it into tangible results or make it more action-oriented. Marketers must therefore categorize data as per the stage of the sales funnel to attract maximum leads and achieve conversions in short period of time.

Identify which is static data, which is dynamic data, which data is transformable and which is intelligent data.

If necessary you can take help of intent data as and when required. It can be a game-changer for the b2b industry.

Conclusion-

Data is an important part of b2b sales and lead generation. Without data, any strategy or structure is incomplete. Data not just supports activities such as ABM, lead generation, demand generation and email marketing; it can also help enhance it for better business outcomes.