How to make the best use of intent data to drive more sales and revenue

When we think of the term revenue, we often think of the actual income or profits or return on investment. This investment comprises of not just one factor but many factors such as resources, technology, strategies, sales and marketing automation, outsourced resources, and data. Though all of these are equally important elements that can directly or indirectly impact results and revenue, if we have to single out one of the most critical factors that can have a long lasting impact on the rest of the tools and means of revenue generation, then it has to be data.

Why intent data?

Data can help you to let go of the wrong prospects that might otherwise have simply drained your energy, time and money with no success. So, as a marketer if you focus first on data, make sure that you have the right data in your hands; it would clear a lot of hurdles and obstacles that you might have had to face on the road ahead.

If you go by the traditional ways of data management it may not align with the current climate of the business and the market. This is the time of intent data!!! The surety with which you can narrow down the right prospects who are most likely to convert is your solution to delayed sales cycle, less conversions etc. Intent data shows you which prospects are in the market, what are their buying inclinations and which would be the best ways to communicate with them.

E-mailers-

Traditional emails have long been replaced by personalized and new-age email marketing and without data and technology this wouldn’t have been possible. When we say personalization, it means that we know the prospect so well that we can customize our solutions and offers and also personalize messaging. This aspect of getting to know the prospect can happen only through data.

To use a powerful tool such as an e-mailer to the best of its potential, one needs to know the buyers’ intent and it can also help you to segment the email lists and create customized content assets and do so much more with intent data at your disposal. Most importantly, intent data helps you to optimize the potential of email marketing and also create more ROI.

Personalization-

Now that we are already talking about e-mailers with personalized messaging as being one of the most critical elements of email marketing, it is no doubt that personalization has the power to impact b2b sales and marketing in the most positive way.

With so many competitors and so much content out there, personalization is important for marketers to be able to cut through this noise in the market today. It helps marketers to communicate with customers like having a one-on-one conversation, build relationships with the customers and to reach out in a more empathetic and personalized way. This hyper-personalization is possible through intent data and it helps in lead conversion!!! This in turn can help in increasing revenue and create a more sustainable business model.

Conclusion-

More techniques such as ABM, content syndication and others can also be optimized with the help of intent data. The best way to go ahead therefore is to embrace intent data. If you are looking for a right partner who can guide you to use intent data and increase your sales revenue, you are at the right place!

Call us at +1-508-861-7590 or email us at info@itworldsmedia.com for more information