How to Personalize Email Marketing for Better ABM

Personalized marketing has become a very significant part of new-age marketing. It is a very critical aspect of focused and targeted marketing such as ABM. In fact, ABM and email marketing are the two important b2b activities and if you want great sales results you need to optimize personalization.

With the growing popularity of ABM and email marketing in the b2b realm, more and more marketers are now getting convinced about the effectiveness of personalized marketing.

This blog discusses some of the most important email marketing tactics that can be used for enhancing ABM.

Great subject line-

The subject line of an e-mailer is the first thing that can impress the reader. In fact, the open rate of an e-mailer heavily depends upon the subject line. Writing a compelling subject line is imperative for the success of email campaigns.  Think of how you can solve their biggest pain point and then hint at solving that pain point in the subject line.

You can even personalize the subject line by writing the first name of the recipient in the subject line. Avoid using jargon or heavy words that look like fake promises. Instead, write a short subject line that describes the crux of the solution that your service can offer them.      

Smart graphics-

Amid the importance of content, one cannot afford to forget the importance of graphics. Create graphics that are not only appealing but also align with the overall theme of the email and with the type of business. Creating smart graphics is very much a part of personalization.                           

Image-heavy emails can get blocked, so avoid using heavy graphics and keep them to the minimum and just make sure you add the right design element that’s complementary to the overall theme.

Interesting CTAs-

Call to action is a critical element of personalization. Use the right CTAs that are direct yet personalized work best. CTAs have the power to motivate the user to take action. A smartly designed CTA that occupies the right place on the e-mailer can be a game-changer for b2b business owners.

Other than the above, you need to combine email marketing with other media and channels such as social media, influencer marketing, and more for hyper-personalization. ABM can give great results if you also invest in nurturing the leads and the targeted accounts. It isn’t a one-time process, but it is a consistent and ongoing process that will eventually bring you great sales results.

Conclusion-

If you want to accelerate ABM campaigns, focus on hyper-personalization. Email marketing is an important tier of ABM and thus focusing on how to hyper-personalize your email campaigns becomes a significant activity for ABM success.

Make sure each and every messaging is crafted with the targeted account in mind and also invest time and efforts in getting to know the targeted prospects very well for best results.