Interesting Email Marketing Facts You Must Consider While Building Your Campaigns

There was a time when email marketing was limited to only communicating information about promos, offers, discounts and new business proposals with prospects. However, today, email marketing is used for building rapport and strong relationships with customers for better business outcomes. It is also an effective channel to share incredible insights with the customers and to generate demand!

Generating demand and nurturing leads is one of the crucial objectives that email marketers today need to achieve. The shift in the b2b market is evident. With so many businesses operating online and the digitization of sales and marketing, b2b marketers are using email marketing and optimizing it for more sales and ROI.

Here are some important facts and aspects of email marketing you could use for your b2b business.

Emails and content assets

Email marketing is a remarkable content distribution channel that can increase the ROI. It’s therefore b2b marketers’ favorite method to not only reach out to the target audience, but also to reach out with the best content assets.

Did you know that as per research, almost 87% of marketers use email marketing to distribute content? Email is also the second best channel for content distribution; social media being the first one!

Reaching out to the prospects with valuable content assets through email marketing can be rewarding. It can help share insights without sounding sale-sy and it can help build relationships with the prospect.

Emails and high open-rate

Many marketers would doubt investing in email marketing considering debatable facts about the open-rate of emails. Why would anyone invest in emails when the open-rate could possibly be low? But, it’s not that needs to be blamed for this, but it is email marketing strategy that might be lacking in something. For starters, you may want to consider your database and evaluate it thoroughly before sending out those emails.

Another most critical thing is the messaging. Is your subject t line enticing enough to encourage the reader to open the email? Is your content valuable and relevant enough for the prospect to consider further engagement? If yes, then email marketing could be your best shot at getting those good leads that convert easily. Your email open-rate is determined by a lot of factors such as database, relevance, content, subject line, timing and frequency.

Emails and personalization

Did you know that emails with personalized subject lines have 50% higher open rates than the ones that are not personalized? If you want your campaigns to work, customization is the key.

Each business is unique and so is every individual. There is plenty of decision makers involved in b2b and therefore personalization through email marketing can be used to address their challenges and even change their perspectives, so that they engage with your brand further.

Conclusion-

Facts and figures, insights and knowledge can change the way you do business. Its best to always be aware of the latest market trends and know what would work best for your business, because each business is unique. Email marketing can bring good leads if you recalibrate your strategies from time to time as per the customer’s needs and your own business goals.