Should You Adopt Intent Data Myths facts and more

The future belongs to those marketers who know the value of data and know how to drive sales by optimizing data. Intent Data is a powerful new-age tool that can simplify B2B and give you the desired revenue. But do all companies need Intent Data? Is it a valuable investment and is it challenging to optimize and implement Intent Data? Let us find out the answers through this blog.

Do you need Intent Data?

Every company may not need Intent Data. In fact, according to a report by Demand Gen, only 28% marketers say they have an Intent Data strategy in place and about 23% intend to create a strategy within the next 12 months. All though these stats don’t look very encouraging, Intent Data is surely catching up with marketers and it’s becoming a main-stream B2B activity.

In any case, it’s always best to stay ahead of the curve, because, Intent Data offers predictive intelligence that can be very useful for creating buyer personas, strategies and more conversions.

Is it a valuable investment?

Yes, it is! Intent Data is not meant for short-term success, that is not the goal you should be considering when you plan to adopt Intent Data. You have to think of long term business goals and align your Intent Data goals with it.

All functions in the organization that impact sales should know the value of Intent Data. While considering Intent Data for your business, you must evaluate budgets and give priority to knowledge-sharing. It’s also best to know how exactly you plan to implement Intent Data and optimize its use. Knowledge about Intent Data can make it a valuable investment for your business.

It isn’t very difficult to implement this powerful data tool if you collaborate with an expert. Since marketers are still learning ways to optimize Intent Data, it’s best to consult an expert who can guide you to use and implement Intent Data and help you to enhance sales.

At ITWorldsMedia we have the best data solutions for you. We have helped many customers align data with their business goals and have provided B2B services with outstanding results. For more information, visit us at  www.itworldsmedia.com or, drop us an email at  info@itworldsmedia.com