Top Marketing Strategies You Need to Embrace in 2021

With uncertainties continuing across markets and with b2b market undergoing a lot of changes, 2021 is surely going to be an year of innovation and new practices to elevate sales. With a lot of lessons learnt in the past year, marketers are looking at picking up best possible combinations of strategies that can help them optimize their existing and new plans for better ROI.

Let’s take a look at some top marketing trends that will define 2021-

Brand awareness:

The first step to acquire new customers is to create brand visibility. We all know how important it is to get noticed by the target audience. The actual ‘sale’ starts with brand awareness and brand recall. Brand knowledge is paramount for getting those good leads that can be converted into business.

Lead nurturing also depends on how well your audience knows you for them to believe in you. Lead nurturing can be done well when the audience you are targeting knows your brand very well. You can easily build a long term relationship with those who know you and who know your capabilities.

Apart from social media and other channels there will be a surge of more innovative practices to elevate brand awareness this year. This may include email marketing with more focus on hyper-personalization. There will be an enhanced focus on one-on-one conversations, so building a rapport with the clients by sharing valuable content assets and offering them personalised solutions will be seen as a top trend in 2021 as a part of brand awareness activity.

ABM:

Focusing on sales qualified accounts or on accounts and activities that can guarantee growth and ROI could be the major trend this year. Considering the fact that marketers would now want to acquire new customers more aggressively but with focused nurturing, ABM may be the trending activity this year. ABM has already been in focus in recent years, but it will pick up more speed and many marketers may now decide to invest more into ABM.

Account Based Marketing could be the next go-to-market and ROI technique for companies who would dedicate their energy, efforts and resources to accounts that are more likely to culminate into sales.

Content:

Its proven beyond point that content is the fuel for b2b sales and marketing needs. It goes without saying that content is an asset that can bring more leads and even convert leads. Content and content assets used in various different forms and through different channels can give a more integrated and an all-inclusive approach to marketing. It is instrumental in brand awareness, messaging, email marketing, social media and sales, being a part of almost every b2b sales and marketing activity today.

Original and high-performing content has become the lead enabler for b2b sales and marketing. The more you invest in outstanding content the better it is going to be in terms of building long term relationships with clients with more engagements and even retargeting and nurturing the existing customers with lead nurturing activities.

Conclusion:

2021 is a brand new opportunity for marketers to not just redefine their strategies but to also think out-of-the-box to make the exiting plans more viable and beneficial in terms of ROI.