Top Methods To Increase High - Value MQLs For More Lead Conversions

B2B marketing and sales trends are evolving, and marketers need effective lead generation tactics that are in-line with the changing dynamics of the b2b market. MQLs (Marketing Qualified Leads) are critical in enhancing lead conversions. MQLs can give better results if some other marketing activity is combined, such as content syndication. This can scale up lead generation and conversion results, thus bringing better ROI.

Let us find out how MQLs when combined with another marketing activity such as content syndication can increase the chances of sales.

The need of content syndication in B2B

Before we talk about establishing the link between content syndication and MQLs we need to understand the need of content syndication in the first place.

Content syndication is a crucial lead generation tactic for revenue generation in B2B. B2B marketers can skillfully republish the available content across various different platforms and websites to target a new audience for a wider reach. Here are the top reasons why B2B uses content syndication:

• It increases content publication outputs to boost B2B revenue
• Brands can establish substantial brand value with niche-based content on third-party sites
• Traffic from external sources get redirected to the original website
• Content creators can save their time by repurposing existing content
• B2B marketers create more backlinks to improve search engine rankings

B2B content syndication aims to use existing content to identify, nurture, and engage potential customers from various external sources. If the syndicated content generates targeted leads, B2B marketers can generate high intent MQLs.

How MQLs help in enhancing sales

MQLs are genuine potential customers of B2B businesses. They are already aware of the brand and are keen to try out the solutions or services offered to them. MQLs show an inclination towards engaging further ahead with the company. MQLs are open to making a solid purchase decision. Hence B2B sales teams can easily convince MQLs and improve B2B sales and business ROI.

Content syndication and MQLs

It’s time to use content syndication to produce MQLs. Check B2B sales inputs and website performance analytics to find content with better prospects. Alongside that, here are the top three methods to achieve MQLS through effective content syndication.

Effective Personalized Content Creation:

Personalized content creation is the best way to establish trust amid your targeted audience. Here are a few techniques that can be used to achieve good results:

• Understand what the MQLs are looking for
• Analyze the available content data
• Stay ahead of all industry trends
• Run content surveys and take feedbacks
• Use email segmentation to make the content personal

B2B marketers can use the personalized content to send email newsletters and promotional offers to potential MQLs.

Multi-Channel Lead Nurturing:

Lead nurturing reinforces MQL’s relationships with B2B marketers at every sales funnel stage. Using multi-channel marketing channels can help in retaining MQLs.

Ways to use multi-channel methods as follows—

• Social media marketing on Facebook, Instagram, Twitter, etc.
• Create engaging blog posts, reels, and short-video posts
• Email marketing campaigned to the intended MQLs

Overall, it helps in engaging the targeted MQLs with relevant information, supporting them to reach a final purchase decision.

Optimize the B2B Sales Funnel:

Content syndication can help marketers control the customer journey based on their intent. Here are some techniques to achieve the same

• Use sales networks to get the best list of all MQLs
• Engage in Pay Per-Click (PPC) promotions
• Provide MQLs with relevant information that they are looking for

B2B marketers should use all of the above content syndication tactics to get the content before the potential MQLs.

The Wrap

Only good-quality content can enhance customer engagement and increase B2B sales. Content syndication effectively publishes content across digital channels. It helps B2B marketers garner relevant data about their potential MQLs. B2B marketers can then use the above content syndication tactics and convert the MQLs into regular B2B customers.