Top tech marketing trends you cant ignore in 2021

2021 is clearly the beginning of the new-age b2b sales and marketing. The trick is to adopt not all, but only those trends that give you maximum results.

According to Hubspot, segmented campaigns get as much as a 760% of increase in revenue

According to SuperOffice, 60% of companies that use ABM saw a revenue increase of at least 10% within 12 months.

These and many more resources are make-believe and they clearly point out to some trends that b2b marketers can gain a lot from.

Let us discuss some of the top most trends that are doing the rounds in the b2b landscape this year and you can choose the best ones that suit your business.

Email Marketing –

The fact is that emails always work and they bring promising revenue to companies. It’s a classic example of personalization doing wonders in b2b.

Email marketing is also a classic blend of demand and outreach.

Also, pay attention to data and email marketing can bring great results.

Many times companies go after email marketing but are not elated with the results. A number of reasons can be responsible such scenarios in email marketing.

Marketers need to check the data that they are using. They need to make sure that they are using segmentation and optimizing it for maximum results.

They also need to see whether the target audience is well defined and that the buyer personas too are well curated.

It’s best to examine and redefine the various different factors that are responsible for the success or failure of emails.

Emails are still the most effective ways of communication and most preferred ways of nurturing the leads.

 

Variation in attracting leads-

Sticking to just one or two lead magnets in b2b is a folly. The best way to keep that lead machine running is to use diverse methods, channels and lead magnets to attract the right prospects.

Omni-channel approach or making use of every potential channel to attract leads is the best way to go about it. One can also think of using a combination of attracting leads and creating ‘demand’ to make the most of the opportunities.

Lead generation activities can be enhanced if expertise across cross-functional teams is utilized too.

Create as many chances as possible that can convert the leads to create consistency in results.

Leads can come from anywhere. A website visitor might get converted into a customer or that visitor with whom you shared the content asset through that email can become your loyal customer etc.

What’s important is that you are prepared to capture their attention and help them believe that you can be the solution provider to their challenges. And for this to work, you need to create as many opportunities as possible for them to see that you have it to give them what they need.

SEO:

This one may not seem to be the top trends in b2b but it is in 2021. It can be the lead magnet you always wanted, but just didn’t believe in it enough to optimize it.

SEO or Search Engine Optimization is the tactic you might want to deploy if you want to attract people to get to know you exist in the first place.

Apart from brand awareness, SEO can help prospects to see what you have got to offer them.

2021 is certainly the year when most people are looking up the internet even more vigorously than before for making the right choice.

The buying decisions of customers are now going to be affected by keywords even more than before. This makes SEO all the more important this year than it ever was.

Conclusion-

When it comes to lead generation or b2b sales and marketing, there is no one-size-fits-all solution. Different companies should try different approaches and options to augment sales. Without forgetting that the lead is also a person, personalization and relevant outreach should be the focus for tech marketing in 2021.