Transform the Way You Do Business with Intent Data

Many b2b marketers are adopting intent data today; however, the potential of intent data is yet to be fully optimized.

Organizations should not shy away from intent data. Marketers should see the direct and indirect benefits of intent data and implement it for business growth.

This blog talks about the various advantages of intent data and how one can leverage it for business growth.

Convert web traffic into customers-

One of the biggest strengths of intent data is that it can be used to personalize your communication with the prospect.

Many website visitors can be good leads. They probably landed on your website to know more about you or to buy from you. However, you may not be aware of this and you might let go of such potential customers without taking action.

It’s this lack of knowledge that makes one lose so many potential customers. This is a big loss for the b2b companies who are looking for good leads and conversions as their sales results are dependent on lead generation and conversion.

Knowledge enables marketers to act at the right time. Intent data helps you do just that. It helps understand the buyers, their buying patterns when they visit a website and their possible intention to visit the website.

Based on deep analysis and insights, intent data can help you to spot a potential customer and start engaging with him for lead nurturing or by communicating with him.

Several visitors who do not fill the form can also be potential buyers. Just because they did not download that content asset or did not fill in that form, does not mean they are not interested in buying from you. Intent data helps differentiate between a potential buyer and a casual visitor.

Relevant communication and messaging-

B2B industry and market is quite complex. With so many decision makers involved in the buying process, the sales cycle cannot be shortened easily. However, intent data can give you insights that can help you to shorten sales cycle, communicate with leads effectively and grow your business.

With reliable knowledge and data about your prospect, your communication or contact certainly won’t be a shot in the dark. You will know what you are doing and who it is that you are talking to and how!

With intent data you can create relevant messaging; one that resonates well with the prospect. This will help create trust and the prospect will see you as someone who is willing to put in efforts to know the prospect.

Relevant messaging is the real life-line to building relationships with your prospects for incredible business outputs. It can create better opportunities for lead conversion too.

Get desired results from ABM-

Intent data is the right fuel you need to make your ABM accounts more powerful. Targeting accounts on the basis of insights provided through intent data can bring great results.

When your ABM activities are driven by Intent Data, you can certainly benefit a lot. You can then focus on accounts that have the potential to convert or are inclined to buy from you. It can also help you to create better target interaction, create relevant content assets and fine-tune your campaigns with reliable data.

Conclusion-

This is the time to leverage intent data. After a rough 2020, marketers are now adopting ways that can enhance their reach and convert leads faster. Intent data helps you to personalize interactions and also in shortening the sales cycles for better ROI.