Turbocharge Your Lead Generation Initiatives with a Data-Driven Approach

Data is knowledge and it can help you create robust marketing strategies. It gives you more power and confidence as a marketer so that you can pull off the challenging lead gen activities effectively. Data can transform the way you generate demand and can add more value to your sales and marketing processes.

Challenges of lead generation and data

Lead generation can become challenging without the right data. Access to low quality data or data that is not verified can make you spend and invest your time, money and efforts in the wrong leads. This can lead to lower conversion rate, delayed sales cycles and thus lesser ROI. Having verified and cleansed database can help you leverage the power of marketing and sales and create more sales opportunities.

How data transforms the way you do lead generation

• It can help you to categorize leads as good leads and bad leads, saving a lot of time and efforts
• It can transform the time-consuming processes into effortless and effective processes for better results
• You can work with more confidence in converting leads with data can help you to capture and focus on good leads

Forms for Data

Did you know that nearly 50% of marketers say that online forms are their highest lead generation method? It’s very important that as b2b marketers you need to focus on the length of the form because forms are an important contributing factor when it comes to lead generation. You must focus on how to ramp up your forms’ performance and build it such a way that it becomes a lead magnet and not make the prospect go away without exchanging valuable information.

A lengthy form can be a put off to most marketers. It’s like telling them you need all the information at once. Having to fill in a short online form is like giving them a good customer experience. Forms are very critical if you want the right data, but in doing so, marketers often create lengthy forms and lose out on many opportunities.

Focus on ready to buy leads

Data can help you to categorize leads. Lead categorization or segmentation helps marketers to know where to invest their time and efforts and also the money. Intent data can help you to leverage the power of data for lead generation. Intent based leads are potential customers who have shown an inclination and interest to buy from you. So invest in intent data without a doubt and you can reduce the sales cycles, get good leads that convert easily and enhance conversions and sales.

Other than the above options, you can also use personalization and a multi-channel approach that can help ease lead generation challenges. Data can help you to personalize lead generation campaigns and email marketing campaigns for better lead conversion.

Conclusion-

Data is the backbone of sales and marketing in today’s digitized world. One cannot survive without authentic data and it can make lead conversion easy. Intent data and forms can be a great empowering tool for lead generation.