What is New About Content Syndication in 2021

Introduction

B2B Content Syndication is one of the most effective B2B marketing tactics for reaching new target groups, increasing lead creation, and enhancing brand awareness.  

Content syndication involves a process wherein you share your content on more extensive and diverse platforms than on your website alone. This process enables you to reach new prospects that may not be yet aware of your brand or of your company's services or products.

What to look out for in content syndication in 2021

B2B content syndication increases your website's visibility, strengthens your brand, and boosts revenue. Here are some major benefits of content syndication!

Obtain traffic from referrals

Many websites that republish your content provide a link back to the source and tell their viewers where it first appeared. If your syndicated content appeals to readers, they can visit your website for more information.

Develop your brand

When people see your brand or name on official sites all the time, it creates a major brand recall. They'll start to look up to you as an authority figure. People that come across your brand more regularly are also more inclined to buy your service or product in the future owing to the simple effect of exposure.

How does content syndication impact b2b sales?

Before obtaining their content assets, prospects must fill in their contact information. This syndication-based lead generation technique allows you to acquire prospect's information, which you can then utilize to target them and convert them into customers.

 

What are the tactics to make Content Syndication work for sales?

Focus on the best content

Do not try to syndicate each of the articles you publish on your blog; it will not only cause problems with Google, but it will also not provide a good return on your time. Instead, choose your best items to syndicate - those that have previously proven to be famous or lucrative. You might also think about which parts will work best for a target audience that isn't likely to be familiar with your brand.

Publish on High Authority Sites

The top two elements driving revenue growth in content marketing are quality and audience size. A good plan helps you to concentrate on areas with higher authority and larger audiences than your own.

B2B marketers can use a content distribution plan to find distribution partners who have established industry leaders. In reality, most businesses see their affiliation with high authority site as a way to improve their brand's reputation while also showing their thought leadership and authority.

Enhance distribution methods

Marketers can use a variety of measures to assess the success of content syndication.  

Qualification: The number of qualified leads created due to content dissemination

Conversion: The percentage of qualified leads created through content syndication

Participation: Assesses the opportunities created as a result of organizing efforts

Gain: The percentage of opportunities that turn into customers

Conclusion

Even in the early phases of your content marketing initiatives, content syndication can be the best approach to make your content work for you. This process not only generates more leads and has a direct influence on your company's ROI, but it also builds long-term relationships by elevating your brand.