What You Should Know Before Starting Any New Lead Generation Campaign

Lead generation can be accelerated by using various different techniques. The results you expect depends a lot upon how well you create the strategy, how well informed you are about your target audience and what is it that you are doing differently. These and a few more aspects can impact your success ratio in lead gen campaigns as each organization is unique and so is the customer. But having a certain clarity regarding your campaign goals and expectations as regards the lead gen results can make your job easy. So let us discuss some things in this blog that will lead you to more leads!

Before beginning any campaign a lot of things need to be taken care of such as collaboration between sales and marketing teams, clear goals, agreeing upon some metrics, process of analysing results etc. So it’s best to start your campaign by asking yourself some questions and seeking clear answers to those questions.

Do you have the right content assets?

It goes without saying that the more brand awareness you create, more leads will begin to flow into your sales funnel. Brand awareness can be enhanced through lot of activities and being visible and active on social media and other campaigns designed for better outreach can help you achieve that. But one of the best ways to stay in the eye-line of the customer or prospect is through content and content marketing.

You need to ask yourself what content assets have you that can create an impact and how do you plan to distribute that content. You also need to look into a content strategy that will help you get noticed to your prospects. For example, if you plan to reach out to your prospects through e-mailer campaigns, decide what content assets you want to send them and are they relevant. How will these content assets help to delight, attract and engage the prospect and how do you plan to follow up.

Same rules can be applied if you are considering content syndication as a major activity to augment lead generation. You need to ask yourself which are the content assets that are going to make a huge difference in your lead gen efforts? And what are the best third party sites that will really elevate your content syndication efforts. Are there any other sites that you could try to enhance your content syndication?

These are critical questions to ask yourself and your team or resources when you are already convinced that content assets or content syndication are going to go a long way in your lead generation campaigns and that it is going to be instrumental in deciding the fate of your leads.

How well do you know your prospects?

There are two aspects when it comes to focusing on the target audience in lead generation. The first one is how well do you know your prospect and the second aspect is how well does your prospect know you? Both the questions are important and the answers to these questions are equally critical in deciding the fate of lead generation success. So when you are considering how well you know your target audience there are certain questions that go beyond the obvious.

You might think that knowing the firmographics and demographics of the target audience is enough but you got to know more if you have to build long term relationships. You also need to know their social media behaviour, analysing their digital footprints, even where they live, their family, who is the decision maker and how do they decide what they want to buy etc. This data is important in starting a conversation and in addressing their challenges or pain points also depending on what their needs are at present.

When it comes to questions such as how well your prospect knows you, it’s important that you come across as someone who wants to address their challenges, know more about their problems and pain points and to help them solve those problems. Instead of focusing only on the product or service that can help them get more business also focus on how as a solution provider or problem solver can your services make their life easy.

Conclusion:

Other than the above questions you also need to ask yourself some other things such as why does your customer want to buy from you, what motivated him to choose you over your competitor etc. This will give you lot of insights about which areas you need to enhance and where do you need to out more efforts to make things even better.