Why ABM (Account Based Marketing) is the New Power-House Marketing Weapon in 2020

While everyone is trying to cope up with the turbulent economic landscape of 2020; there’s this power-house strategic marketing weapon that just got better, for you to strike with more precision! ABM (Account Based Marketing) has arrived once again and this time in a better avatar and with more tactics to make ROI a reality.

With the help of the incredible, precision-oriented ABM (Account-Based Marketing), you can engage customers more effectively. Transforming the marketing scene with its power and precision-based targeting; ABM is now making marketing more results-driven.

Here are some ABM tactics that if you deploy can do wonders for your business:

Collaboration:

Smart marketers know the power of collaboration! And collaboration is the key when it comes to having an actionable and intelligent Account Based Marketing strategy. Adopting a more synchronized approach within the sales and marketing functions of your organization can give a better scope for ABM to thrive.

However, now in 2020; all business functions are quite interlinked and interconnected across the organization, that almost all the departments of the organization have a pivotal role to play when it comes to adding value for better business. Therefore, the insights, customer experiences, the needs and requirements experienced by various different decision-makers across the organization can provide all the fuel you need to pump in more power in your ABM initiatives.

Your cross-functional teams bring with them a myriad customer experiences. However, they may not know the value of this experience in terms of empowering the business. They might even have invaluable data with them but wouldn’t know how to use it. This is the time to leverage the potential of the overall insights from different teams in the organization to work collectively for ABM. You can enhance the power of ABM through collaboration and bring in great results.

Blended strategy:

Research says that over 60% of marketers have adopted One-to-Few ABM, 50% have adopted One-to-One ABM and 42% have adopted One-to-Many ABM.

ABM is all about the growth of the existing accounts, but it is also about having new accounts. Instead of working on just one type of account; marketers are now open to a more blended strategy when it comes to ABM. Marketers are now focusing on One-to-One, One-to-Few, One-to-Many ABM types. The blended strategy is clearly taking precedence over traditional methods of only handling one ABM or even two or three but not more types at a time.

Conclusion:

ABM has been a powerful marketing strategy for a long time and now the trends are changing to optimize its power even more. B2B sales and marketing functions if aligned can bring more power to this unique and exclusive marketing strategy that can create ground-breaking results in terms of ROI.

ABM can now change the face of your business, with its signature exclusivity with which marketers can now delight and engage their prospects.