Why Data is The Solution For Your Lead Generation Challenges

Every B2B company has one objective- to get more leads. In recent times, the definition of lead generation has changed from getting leads to getting good leads that convert. Marketers are prioritizing quality over quantity. This transformation has now brought data at the center of the collective efforts to reduce lead generation challenges. B2B marketers are now focusing on creating impeccable data assets for better and faster lead conversion.

Why is data an asset for b2b companies?

Marketers have realized the importance of good leads, shortened sales cycles and relationship building with customers.  If you need qualified leads, you got to work on your data. Data solutions are therefore critical to higher b2b sales and revenue. Customer data can also be a game-changer when it comes to capturing the right leads and converting leads quickly.

With so many decision-makers at every level of the b2b business sales cycle, data can help marketers to target the right audience and personalize messaging and communication for better lead conversion and solid relationship building.

It’s not just data; it’s more about having reliable data!

Data has immense value in lead generation. But data can only reflect value when it is relevant and reliable for any b2b sales and marketing activity. According to a survey by Ascend2, almost 35% of marketers said that the lack of reliable data is the biggest hurdle in successful lead generation. If you want to create reliable data assets you need to monitor the customer actions and intentions.

The visitors who land on your website for instance, could be your potential leads. Monitor their actions, which pages they visit, how much time they spend on the website, which content assets were downloaded by them from the website etc. Also, other actions such as form-fill can provide you with incredibly valuable customer data that can help you to target these leads and send them personalized e-mailers for better engagement.

Intent data for example is a powerful tool when it comes to data for lead generation. The whole objective of intent data is to provide valuable, relevant and useful data that can directly impact your sales and ROI. Data can also be gathered through content syndication in order to create more lead opportunities for better business outcomes.

Building relationships is paramount to converting leads

Lead generation can only be useful if your leads convert into paying customers. However, converting leads into paying customers involves nurturing leads which also means focusing on building relationships for long term business benefits. Building solid relationships is one of the most reliable lead gen techniques. However, marketers often undermine this important and critical aspect of lead conversion.

Relationships can be built with the help of personalization. And data can help you to personalize all your sales and marketing communication, messaging and more. Reaching out to the good leads with more personalized offers can make the customers happy. Personalization through data is like giving your customers an incredible customer experience and as a result these customers won’t hesitate to do business with you!

Conclusion

When it comes to converting leads in the b2b market, data is your survival kit today! Without data you won’t be able to achieve much. All your efforts might go in vain if they are not backed by incredibly valuable data.

Partner with data experts who can provide you with reliable, cleansed data and data inputs to help you skyrocket your sales. For more information about our data solutions, please click here 

If you want to know how to use intent data to transform your business, read these insights https://www.itworldsmedia.com/blog-details/transform-the-way-you-do-business-with-intent-data