Why You Should Try these B2B Lead Generation Techniques Today

So how do B2B companies find their leads? We aren’t exactly going back to the basics; it’s just that, 2020 has changed the game for many business owners and after adopting and embracing new working modes, tools and much more; there are lot of other aspects of B2B lead and business generation that has gotten marketers to rethink about their strategies.

Here we discuss two techniques that can help you to generate b2b leads effectively in 2020!

Try Face-Book lead-gen forms:

We often have a tendency to do only that which works; but there’s also a down side to this equation- we leave out other options that might be as good as the proven ones and maybe even better at times. LinkedIn is a gold mine for B2B marketers and customers too and it does work best for this segment of industry. A professional platform for several marketers to connect with their prospects and customers, build brands and establish an authentic online presence that has the capacity to generate leads.

FaceBook on the other hand has always been perceived as a more informal, casual platform, just to make friends. But Facebook business is altogether a different ball game.

FaceBook has lead generation has forms that pre-fill and B2B companies can make use of these in order to attract and engage prospects. These are forms that pre-fill; so unlike your typical forms that need a lot of time to fill in that can actually drive away your leads; FaceBook lead gen forms can reduce this possibility to a great extent. The forms are also ideal for mobile users and hence you can capture that audience as well. You can also customize your ads as per your audience and optimise them too.

Try Re-marketing your ads:

Warm leads are often like passing visitors who move on to the next website for more information and data. Now, they do have noticed you and all you need to do is remind them that you exist and that you can help them with challenges just so that they don’t have to go looking elsewhere and they settle for your services. Remarketing ads do just that.

Catering to the warm leads that could have the potential to become active leads and can eventually convert into business; remarketing allows you to show ads to such passing visitors. Website visitors who showed curiosity in your website once upon a time; remarketing ads can be a good form of reminder for such prospects.

Conclusion:

Other than the above; there are several other techniques such as webinars, podcasts, interviewing key decision makers, asking for reviews and much more to get more leads. This year is probably the best time for brand performance review and reviewing your strategies too as there’s a lot to be changed to reconfigure the approach and focus with so many changes happening in 2020. This might be the time to do something new and redo some things that suit your brand.